Royal Smithfield Club Industry Strategy Director John Dracup is to join Red Tractor as its new Beef and Lamb chair, after more than three decades of experience as an advocate and leader in British agriculture and the food processing industry.
The Club’s Industry Strategy Director, John Dracup, joins Red Tractor as its Beef & Lamb Chair
In addition to running a successful beef and lamb family farming business in Devon, he has experience in pioneering electronic auctions and managing one of the largest beef and lamb processor’s livestock divisions. He will continue with his role as Industry Strategy Director for the Club.
Jim Moseley, Red Tractor’s chief executive, said: “British agriculture is facing some of the greatest challenges of a lifetime. John’s extensive experience in food and farming will be a huge asset to the Beef and Lamb board, so that we can continue to deliver a scheme which reflects the diverse demands of the sector.
“Findings from our Trust in Food Index has found that by far the biggest reason why people trust British food, is the strength of our food standards, regulations, and independent assurance schemes like Red Tractor.
“If we want to maintain this high level of trust in UK-produced food over the coming years, we need to make sure that we continue to show strong leadership to protect the integrity of the food chain and British farming standards.”
BUILDING ON REPUTATION
Mr Dracup said: “I’m delighted to join Red Tractor at such a critical time for British agriculture. I am passionate about the British food and farming industry and the need to maintain its position and reputation for supplying quality products with integrity.
“We need to ensure a continued focus on providing added value through the scheme, delivering an effective and robust assurance scheme to underpin the fantastic reputation of British Beef and Lamb.”
He will formally take up his new position in March, which became vacant after fellow beef and lamb farmer Alistair Mackintosh was appointed Red Tractor’s vice chair at the end of last year.
Red Tractor is the UK’s largest food standards scheme, covering animal welfare, food safety, traceability and environmental protection. Working with experts in their fields, the programme ensures that families across Britain have access to safe, quality food that has been grown and reared in the UK to rigorous farming standards.