‘Eat Balanced’ Campaign to continue
Advertising watchdog rebuffs complaints
British Nutrition Foundation highlights benefits of eating meat and dairy
Following its successful pilot in the early part of 2021, AHDB’s ‘We Eat Balanced’ campaign will launch on 6th September with ‘a refreshed look and feel to build on the success of the pilot’. When it first went live in January 2021, the campaign generated an increase in the number of shoppers who felt red meat could form part of a healthy, balanced diet and that dairy is produced in both a natural and sustainable way. Please click HERE to see the independently-reviewed results.
Furthermore, complaints made by a number of lobby groups that the ‘Eat Balanced’ campaign was ‘misleading’ were recently rejected by the Advertising Standards Authority (ASA) who pointed out the Government’s own nutritional advice around a healthy and balanced diet which includes red meat and dairy products.
In other related news, a recent report by the British Nutrition Foundation (BNF) has highlighted the benefits of eating meat and dairy in a new review paper. Entitled ‘Healthier and more sustainable diets: What changes are needed in high-income countries’, the report said meat provides essential nutrients and talked about the high nutrient density of foods like milk and eggs. It also warned that a widespread take-up of vegetarian or vegan diets could reduce intakes and availability of iron, zinc, calcium, iodine and vitamin B12. You can access the BNF website by clicking HERE.