Great British Beef Week is ‘going green’ as its 11th year focuses on sustainability
British beef farmers are to receive industry-wide recognition at the end of April, with their support for sustainable production practices being the focal point of Great British Beef Week 2021.
The campaign is to take place between 23-30 April 2021, with organisers Ladies in Beef (LiB) once again supported by AHDB, as well as Red Tractor, National Farmers Union, The Royal Agricultural Benevolent Institution (RABI) and Hybu Cig Cymru.
Great British Beef Week (GBBW) 2021 will proudly showcase the strides being taken by British farmers in the sphere of sustainability, with Britain continuing to maintain its position, as among the most sustainable in the world. The campaign is to be run predominantly via digital channels, with regional media and in store activity also being used to highlight innovative and sustainable farming methods from producers across Britain.
Jilly Greed, who co-founded Ladies in Beef with NFU president Minette Batters, said: “Great British Beef Week enables us to shine a light on all aspects of the beef production process. Our farmers are passionate about the beef they produce and are committed to delivering high quality red meat for consumers to continue to enjoy.
“Managing land in a sustainable way is a fundamental responsibility of the modern-day farmer. This includes farming regeneratively, improving grasslands and paddock grazing, planting trees, maintaining wildflowers for the bee population, or harvesting and giving cattle rainwater to drink. British beef production boasts a carbon footprint of just less than half the global average, and reflects the hugely important and positive work our farmers are putting in day-by-day. It’s vital that we keep bringing attention to the ways our producers are respecting the land, whilst also producing the foods we enjoy eating.”
Cookalong Event - 23 April - 7pm
RABI are the chosen charity for Great British Beef Week again this year with a ‘Cookalong’ event on St George’s Day priced at £30, hosted by multi-award-winning chef Chris Wheeler. Chris is Executive Head Chef of Stoke Park Club, including the 3 AA Rosette fine-dining restaurant. He was a contestant on the Great British Menu in 2016, has appeared on Saturday Kitchen and won Hotel Chef of the Year at the Hotel and Catering Awards. He is also Chef of choice to represent British Beef and Lamb around the globe and has for the last few years been Chef Ambassador, representing Quality Stand Mark Beef and Lamb.
Chris will be taking you step-by-step through a classic British-inspired three course menu, including expert insight into how to create the perfect steak at home. This sensational virtual cookery demonstration takes place on St George’s Day, Friday 23 April from 7.00pm – 8.30pm. Tickets are available via Eventbrite https://rabicookalong.eventbrite.co.uk. Registration provides access to an ingredients and kit list to organise in advance, and a link to the online Zoom event. The ingredients are based on cooking for two people but can be scaled up or down based on the size of your household. Ticket sales close at 7pm on Monday 19th April. We hope you can join RABI for what promises to be a fantastically fun evening to support the farming community. If you’re unable to join the Cookalong, then we hope you may be able to support the R.A.B.I JustGiving page with a donation.
Industry representatives and other stakeholders who are keen to support Great British Beef Week 2021 can do so by visiting www.ladiesinbeef.org.uk.
Note to editors
· For more information on this release please email comms@ladiesinbeef.org.uk
· For more information about Ladies in Beef please contact Jilly Greed on jilly@ladiesinbeef.co.uk / 07850 554713
· Ladies in Beef supports the Red Tractor mark, promoting farm assured quality meat. All beef carrying the Red Tractor logo can be traced back to the farms the livestock came from and you can be assured that the farmers and suppliers meet comprehensive standards covering hygiene, safety and animal welfare at every stage, from farm to fork. Compliance with these strict standards is regularly checked by independent auditors.
The quality mark also guarantees the provenance of the meat you are buying. The flag on the Red Tractor logo identifies the country of origin so if it carries the Union flag it comes from a UK farm.
· Farming’s oldest and largest charity, RABI provides financial support, practical care and guidance to farming people of all ages. For more information go to www.rabi.org.uk.